GA4's native AI Assistant channel misses 35–70% of your AI sessions. Here's how to track AI traffic in GA4 (ChatGPT, Gemini, Claude) without losing data.

ga4 ai-traffic analytics seo guide

! 02-04-2026

Choosing Your Analytics Stack in 2026: The Complete Guide

A comparison of collection, storage and visualization tools to build a modern, high-performance analytics stack.

ga4 bigquery analytics guide

! 28-03-2026

Automate Your Reporting with Looker Studio and BigQuery

A full pipeline: from GA4 collection to a Looker Studio dashboard that refreshes every day, with no manual work.

looker-studio bigquery analytics guide

! 25-03-2026

Working with the GA4 BigQuery Export: A Practical Guide

How to turn the raw GA4 BigQuery export into clean, query-ready tables for your dashboards and advanced analysis.

bigquery ga4 guide

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CHARACTER BIO ›

Tracking & Web Analytics Consultant by day, data-dungeon explorer by night. I work at the intersection of tracking, web measurement and modern analytics.

Main specialty: designing solid tagging plans, implementing GA4 + GTM server-side, mining raw data with BigQuery and visualizing results with Looker Studio.

Lately, I've been exploring how Claude Code can speed up day-to-day analytics work. This blog is the proof.

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