Choosing Your Analytics Stack in 2026: The Complete Guide
A comparison of collection, storage and visualization tools to build a modern, high-performance analytics stack.
LVL 24
Tracking Mage
XP
Alexis Vantal
I help teams measure what truly matters — GA4, GTM, BigQuery and a touch of server-side magic.
SKILL TREE ›
LATEST QUESTS ›
Automate Your Reporting with Looker Studio and BigQuery
A full pipeline: from GA4 collection to a Looker Studio dashboard that refreshes every day, with no manual work.
Working with the GA4 BigQuery Export: A Practical Guide
How to turn the raw GA4 BigQuery export into clean, query-ready tables for your dashboards and advanced analysis.
GTM Server-Side: Why and How to Migrate in 2026
Browsers keep blocking client-side tracking. Here's how to take back control of your data with GTM Server-Side on Cloud Run.
CHARACTER BIO ›
Tracking & Web Analytics Consultant by day, data-dungeon explorer by night. I work at the intersection of tracking, web measurement and modern analytics.
Main specialty: designing solid tagging plans, implementing GA4 + GTM server-side, mining raw data with BigQuery and visualizing results with Looker Studio.
Lately, I've been exploring how Claude Code can speed up day-to-day analytics work. This blog is the proof.
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