Enhanced Conversions for Leads via Server-Side GTM (B2B Guide)
Enhanced Conversions for Leads via server-side GTM: the complete B2B guide to reconnect your CRM to Google Ads after the June 2026 Data Manager migration.
LVL 24
Tracking Mage
XP
Alexis Vantal
I help teams measure what truly matters - GA4, GTM, BigQuery and a touch of server-side magic.
SKILL TREE
›LATEST QUESTS
›GA4 Ecommerce Tracking via GTM: The Complete 2026 Guide
The complete guide to GA4 ecommerce tracking via GTM: dataLayer, purchase event, items array, the 5 errors that break your reports, and going server-side.
Google AI Overviews: Measuring Their Impact on Organic Traffic
Google AI Overviews are eating your organic traffic. Here is how to measure their impact with Search Console and GA4, and what to add to your reporting.
Search Console for Instagram, TikTok & YouTube (2026)
Google launched platform properties in Search Console: connect your Instagram, TikTok and YouTube accounts and track your social content in Google Search.
CHARACTER BIO
›Tracking & Web Analytics Consultant by day, data-dungeon explorer by night. I work at the intersection of tracking, web measurement and modern analytics.
Main specialty: designing solid tagging plans, implementing GA4 + GTM server-side, mining raw data with BigQuery and visualizing results with Looker Studio.
Lately, I've been exploring how Claude Code can speed up day-to-day analytics work. This blog is the proof.