Meta CAPI in Server-Side GTM: Deduplication and EMQ
Meta CAPI in server-side GTM: fix deduplication (event_id) and push Event Match Quality above 7. No double-counted conversions, the 2026 guide.
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Tracking Mage
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Alexis Vantal
I help teams measure what truly matters - GA4, GTM, BigQuery and a touch of server-side magic.
SKILL TREE
›LATEST QUESTS
›How to Measure Your Brand's Visibility in AI Answers (2026)
AI traffic or AI visibility? Learn the 4 metrics to measure your brand's visibility in ChatGPT, Gemini and Perplexity, and how to track it month to month.
The 10 Essential BigQuery Queries to Analyze Your GA4 Data
Ten copy-paste BigQuery queries for GA4, organized by business question, each with the schema trap to avoid and a near-zero cost tip. The 2026 cookbook.
How Much Does Server-Side GTM Really Cost in 2026?
How much does server-side GTM really cost in 2026? We price Cloud Run, Stape and Addingwell, break down the hidden costs and the request-counting trap.
CHARACTER BIO
›Tracking & Web Analytics Consultant by day, data-dungeon explorer by night. I work at the intersection of tracking, web measurement and modern analytics.
Main specialty: designing solid tagging plans, implementing GA4 + GTM server-side, mining raw data with BigQuery and visualizing results with Looker Studio.
Lately, I've been exploring how Claude Code can speed up day-to-day analytics work. This blog is the proof.